2021 | BRANDING

Soul Clay Studios

inclusive

welcoming

handmade

joyful

Soul Clay Studios is a pottery studio based in beautiful Gerringong, NSW. 

Owned by ceramicist Zeynep Testoni, she provides a safe space for people to let go through the act of creating pottery; a space where everyone is welcome. Her authentic approach not only allows their clients to create something beautiful, it also gives them an opportunity to switch off and connect with themselves + others.

Our goal was to create a brand focused on the process of creating, not necessarily just the end product. We used handmade elements to really stay true to the core ethos of the business – from the handwritten typeface to handdrawn illustrations – and selecting a colour palette that is joyful and welcoming.

love note:

Tess was an absolute pleasure to work with in developing our brand concept and designs for our pottery studio, Soul Clay Studios. Her work is professional, creative and of a very high standard. Her structured, consultative approach from the beginning has meant that our brand is meaningful, has a clear message, and suits our business model. I highly recommend Tess and will definitely continue to work with her as our business grows!

Zeynep, Soul Clay Studios