2021 | BRANDING
Soul Clay Studios
Soul Clay Studios is a pottery studio based in beautiful Gerringong, NSW.
Owned by ceramicist Zeynep Testoni, she provides a safe space for people to let go through the act of creating pottery; a space where everyone is welcome. Her authentic approach not only allows their clients to create something beautiful, it also gives them an opportunity to switch off and connect with themselves + others.
Our goal was to create a brand focused on the process of creating, not necessarily just the end product. We used handmade elements to really stay true to the core ethos of the business – from the handwritten typeface to handdrawn illustrations – and selecting a colour palette that is joyful and welcoming.
Tess was an absolute pleasure to work with in developing our brand concept and designs for our pottery studio, Soul Clay Studios. Her work is professional, creative and of a very high standard. Her structured, consultative approach from the beginning has meant that our brand is meaningful, has a clear message, and suits our business model. I highly recommend Tess and will definitely continue to work with her as our business grows!
Zeynep, Soul Clay Studios