Strategic design for passionate small business owners with dreams of impact + growth. Crafted with a whole lot of love.
EQUIPPING YOU WITH THE TOOLS TO GROW
My design process is all about marrying strategy and design to elevate your brand in way that speaks directly to your target audience. It’s not just about making things look pretty, but using design as a tool for confidence, clarity, and standing out above the rest.
infused with strategy
In case you need to hear this: your brand is your most valuable asset. Strategic branding that is aligned to your business values will help attract your ideal customer, build trust, and most importantly, be unforgettable in a crowd full of competitors.
Branding is so much more than just good design. A holistic approach is taken to explore your values, target audience, vision and goals for your business and how we can use design to achieve this. I’ll then get started on the creative process – defining your brand logo and sub marks, colour palette, fonts, patterns and illustrations.
The end result is a beautiful visual representation of your business that will truly resonate with your target audience.
Research + Consultation so that I can get to know you and your vision for your brand
Creative Direction + Moodboard to ensure your goals are defined and we’re on the same page with your brand direction
2-3 x Logo Concepts including a primary logo, secondary logo, and 1-2 submarks/icons
Colour Palette & Font Selection to attract your target audience and keep your brand consistent
Patterns or Illustrations to further solidify your brand and elevate your presence
2 x Brand Collateral of your choice to help bring your brand into the world
Brand Style Guide to help you confidently and consistently use your new branding
Create a beautiful online experience for your brand with my bespoke website design service. If you’ve been sitting on the fence, undecided whether to invest in a website let me tell you why. A strong online presence can build trust, showcase your brand and offering, make it easy for people to get in touch and ultimately increase sales (or leads) for your business.
We’ll go in depth to discover your vision and goals for your website, and how to best attract your target audience. You’ll be presented with a website that is completely customised to you and your brand. I create websites on WordPress that blend style and functionality with responsive design (mobile and tablet friendly). They’re also a dream experience for your customer and easy to navigate of course.
Research + Consultation so that I can get to know you and your vision for your website
Creative Direction to ensure your goals are defined and we’re on the same page with your website direction
Custom Design of 4-5 pages that are aligned with your brand and designed to attract your target audience
Website built on WordPress with basic SEO set up and responsive with mobile + tablet
1 week of Complimentary Maintenance post-launch to ensure everything runs smoothly for your website’s first week in the world!
Video Tutorials so you can confidently keep your website up to date
Ongoing monthly maintenance support
NEED A BRAND AND A WEBSITE?
Brand + Web packages starting at $4,260. Save 10% by booking together!
all projects are quoted according to scope
Canva not cutting it? This service is for adhoc design projects that you need me to work my creative magic on. I’m your girl for well-designed, consistent marketing collateral that will let your brand shine (and catch the attention of your customers).
The skies the limit, but some examples of design projects include:
– business cards
– GIF design
– book design
– menu design
– social media templates
– signage design
Crafted with a whole lot of love
The end result was more than I expected. I was very impressed with the way she was able to sort out all the information I needed to display, in a simple, easy to follow format that has already attracted more customers, and helped reduce my workload. Even after the website has launched she still continues to answer any questions I have, so for that I have to add that her after completion support is on point. Thank you Tess!!
JESS, BOMO BULK